ethos
On land that still bares the trace of its ancient Iron Age past, Sìtheag sits within the settlement of Inverawe, at the foot of mighty Ben Cruachan … where the salmon pool rapids of the River Awe meet the dark mountainous beauty of Loch Etive.
Sìtheag is the Gaelic word for fairy. Pronounced shee-ahk, it was chosen as a metonym for the natural world, which shapes our ethos. Coincidentally, the genitive form of this word - sìth [shee] - also means peace + tranquility, which we hope our space embodies. Our sìtheag is called Bláthine, which means little flower.
We are guided by the Gaelic concept of dùthchas [/duːxəs/] ~ an understanding of the interconnectivity between land, people, nature, culture + all living things.
The store makes a point of sourcing from small businesses with an emotional connection to what they produce + an understanding of their place, purpose + impact on the world. This invariably means that we have the privilege of dealing directly with the maker|producer.
We have introduced a reusable cup system, in a first step towards halting the use of all single use items.
We want to make sure that our team are able to develop their skillset, within a friendly + collaborative environment. Our aim is for Sìtheag to nurture talent + enable our staff members to move on, in a better position to realise their ambitions, whatever their field of interest. If you would like to come + work with us, please get in touch.